Best Practices in Social Media Monitoring
Event Details
Recorded: January 31, 2012
What: A one-hour complimentary webinar, "Best Practices in Social Media Monitoring"
Presenters: Vikas Nehru, Vice President of Product Marketing at KANA
Aaron Stewart, Product Marketing Manager at KANA
Watch the recording: Complete the form and get instant access to this webinar.
If you don't already have a social media monitoring program in place, you're likely scoping solutions, or are at least thinking about the idea. To get the most out of your effort, it is important to develop a solid strategy that incorporates monitoring best practices and the appropriate methods and technologies. This will allow you to identify actionable business insights for improved customer and brand experience as well as product and service offerings.
This webinar will take a look at social media monitoring from a strategic and technical perspective. It will cover best practices for listening to and analyzing social media sources such as Facebook, Twitter, and the countless forums and communities online. You will also get a technical perspective on the solutions and methods for quickly, effectively, and reliably deciphering the topics, sentiment, and meaning from the large volumes of customer conversations in social media.
This webinar is recommended for those interested in:
- Designing or improving a social media monitoring program
- Learning the most effective ways to analyze customer conversations
- Gathering intelligence from social media
- Improving customer experience, brand experience, or product offerings using insights from social media sources
Complete the form and get instant access to this webinar.
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