Aligning Your Brand with Customer Experience Tips from Bestselling Author, Dr. Janelle Barlow
Event Details
Recorded: January 17, 2012
What: A one-hour complimentary webinar, "Aligning Your Brand with the Customer Experience Tips from Bestselling Author, Dr. Janelle Barlow"
Presenters: Dr. Janelle Barlow, President, TMI US
Watch the recording: Complete the form and get instant access to this webinar.
To stand out in today's competitive marketplace, your customer experience has to be aligned-with, and as unique-as your brand. While companies can spend millions of dollars on building their brand, many largely ignore how the brand is delivered during the customer experience. But a brand is not just about your product, it's the sum total of all the experiences your customers have with you. In this session, Dr. Barlow will discuss what it means when the customer's experience is your brand's value proposition, and she will present a 5-step path to align the brand promise with brand delivery.
Join best-selling co-author, Dr. Janelle Barlow, President of TMI US and Vikas Nehru, Vice President, Product Marketing for KANA, for a one-hour free webinar. Learn how KANA enables you to orchestrate your service experience by delivering the right balance of cost and quality for each customer service interaction every time. Customer needs are increasingly complex, but how you respond to them doesn't have to be. From agents to self service to customer communities, KANA Service Experience Management (SEM) connects the dots to streamline workflows and give you complete control of the customer service experience to deliver your brand value.
Presenters
Dr. Janelle Barlow
President, TMI US
Barlow co-wrote a bestselling business book, A Complaint Is a Gift, which is currently available in 20 languages, as well as an animated video based on the topic. Her book on Branded Customer Service has also been nominated for several awards. Janelle's articles have appeared in dozens of international and national publications. Dr. Barlow is a true renaissance person, entrepreneur, photographer, pianist and two time winner of the prestigious "International Trainer of the Year" award.
Complete the form and get instant access to this webinar.
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