White Papers
Service Experience Management
Seeking a Fix to Customer Service Issues? Don’t Look in the Attic
By Charlie Issacs. In cleaning out my attic the other day, I got to
thinking about customer data integration in the era of the service
oriented architecture (SOA). The reason I began thinking of customer
data integration is not just because I am in the customer service
industry, but because the attic is a great metaphor for the traditional
approach to managing customer data.
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