Balance the Competing Demands of your Customers and your Business
Event Details
Recorded: February 16th 2011
What: A one-hour complimentary webinar, "Balance the Competing Demands of your Customers and your Business"
Speaker: Ajay Khanna, Senior Director Product Marketing, KANA
Watch the Recording: Click here to view the webinar
Are you:
- Walking the tight rope between competing demands of your customers and your business?
- Juggling process compliance and customer satisfaction against ever increasing cost?
- Lacking control over the service experience you are supposed to manage?
If you answered any of the above with “yes”, this webinar is for you. Learn how you can leverage technology solutions and principles to balance these conflicting demands.
CRM expert Esteban Kolsky of ThinkJar will demonstrate:
- How those who successfully deployed experience management effectively balanced the goals of their business with customer satisfaction
- The seven issues that will make your customer service initiatives succeed, and how to master them
- The differences between an organization-wide deployment versus a function-centric deployment
- How the changes in customer management strategies will affect customer experience management in the next five years
- A strategic roadmap for deploying customer service initiatives
Register Now to watch the webcast and jump off that tight rope.
Speaker

Ajay Khanna
Senior Director Product Marketing, KANA
Ajay Khanna is responsible for Product Marketing at KANA software. Ajay has more than 14 years of technology experience in BPM, CRM and ERP systems. Past roles include consulting, engineering, software design, and product management. Prior to KANA he managed product marketing and product management for Savvion BPM which was acquired by Progress Software. He helped design and develop business applications for Amdocs (Clarify) CRM. He holds a Masters in Business Administration from Santa Clara University and a Bachelors of Engineering from Thapar University.
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