Service Experience Management Webinar

Flip The Funnel - How To Use Existing Customers To Gain New Ones

Event Details

Recorded: November 10, 2010

What: A one-hour complimentary webinar, "Flip The Funnel - How To Use Existing Customers To Gain New Ones"

Speakers: Joseph Jaffe, Chief Interruptor of Powered

Watch the Recording: Click here to view the webinar

If your company is losing sales despite spending Millions of Dollars on Marketing activities, it may be because of an outdated focus on customer acquisition. Replacing lost customers with new ones is not only expensive, but extremely time consuming and wasteful.

Joseph Jaffe is a thought leader on customer experience and retention. In this one-hour webinar he will demonstrate:

What's wrong with the traditional funnel and why it's necessary to "Flip" it
What the new flipped funnel looks like
How to be a social brand
Why retention is the new acquisition
How customer service is the new marketing/PR/Crisis Communication
Why the REAL role of social media is RETENTION
New models to understand customer advocacy, activism and influence
A new continuum that arguably is the most complete process introduced to marketing to date

Speaker

Joseph Jaffe

One of the most sought-after consultants, speakers and thought leaders on marketing , new media and social media, Joseph Jaffe is Chief Interruptor of Powered, the newly created full-service social media agency with scale.

Previously, Joseph founded and ran a strategic consulting practice called crayon, which was recently acquired by Powered. crayon's clients included The Coca-Cola Company, Panasonic, Kraft Foods and H&R Block. Prior to launching crayon, Joseph ran jaffe, LLC, where he worked with companies including P&G, TiVo and Microsoft. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.

Jaffe's popular blog and audio podcast, "Jaffe Juice", provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at www.jaffejuice.com. His podcast was voted a Readers' Choice Award as "Best Marketing Podcast" by MarketingSherpa. You can subscribe via iTunes.