White Papers

  

Learn how KANA improves customer service in different industries, keep on top of important trends, and go in-depth on KANA technology.

Service Experience Management Architecture Overview

The KANA SEM platform represents a new way to approach the challenges in customer service. It streamlines service operations across organizations, communication channels, technology and data to create a complete customer service ecosystem that enables fast adaptation to evolving business needs and hence responsive service. Read more

Evidence-Based Service; Listening to Customers to Improve Customer-Service Processes

Every customer interaction, including sales and service, must reflect a company's brand. However, it is quite a challenge to measure the effect which customer service has on a company's brand. It is required that the customer service processes are aligned with the brand to ensure that the customers receive service which meets the expectations generated by the brand. Read more

7 Best Practices for Business Process Management in Customer Service

Effective customer service is not just about service experiences but about the business processes put in place to deliver them. If your processes are mired in a rigid infrastructure, you can't adapt the service experience at the pace of change required. Read more

Dynamic Case Management For Customer Service

There's no way to anticipate every turn a customer interaction may take. A customer may call in to pay a bill and then want to look in to upgrading a service plan or seek advice. Read more

Balance the competing demands of your customers and your business

While 80% of companies believe they are doing an outstanding job delivering good customer experiences, only 8% of their customers actually agree. According to Esteban Kolsky, this gaping disconnect reflects the lacking ability of service organizations to provide the simpler, faster, better service customers want—not their lack of trying.Read more

Will Your Customers Really Wait for You to Get Service Experience Right?

Good customer experiences—and bad ones—define your brand. If your customer service reps are alt-tabbing through dozens of screens—entering and re-entering customer information while customers wait on the phone—well, need we say more? Read more

How the Design-Orchestrate-Listen Methodology Delivers New Value to Both Customer Service & I.T. Managers

Customer expectations evolve—as do business needs and compliance regulations. To deliver effective service you need to adapt your service experience accordingly.Read more

Reaping the Benefits of SOA in Customer Service Organizations

In the past few years, service-oriented architecture (SOA) has emerged as a business-centric IT architectural approach that supports integrating a business through linked and repeatable business services. KANA and IBM have joined forces to harness the benefits of SOA in a solution that is specifically designed to meet the needs of customer service organizations. Read more

Evidence-Based Service: Building Brand Through Every Customer Touchpoint

In today's world, every customer touchpoint, including customer service, must enforce a company's brand. However, companies have found it difficult to measure the effect of customer service on brand. Read more

Seeking a Fix to Customer Service Issues? Don't Look in the Attic

By Charlie Issacs. In cleaning out my attic the other day, I got to thinking about customer data integration in the era of the service oriented architecture (SOA). The reason I began thinking of customer data integration is not just because I am in the customer service industry, but because the attic is a great metaphor for the traditional approach to managing customer data. Read more

KANA and IBM Online Customer Service Study Summary – US Financial Services Sector

KANA and IBM joined forces in 2007 to survey the customer service experience of 72 US financial institutions. This was conducted as a "mystery shopper" exercise where researchers attempted to find answers to common questions relevant to each organization's line of business through online self-service and email. Read more

KANA Online Customer Service Study - US Financial Service Sector

KANA and IBM joined forces in 2007 to survey 72 US financial institutions for their customer service experience. This white paper describes the detailed findings of our "mystery shopper" exercise of these financial institutions' email and web self service offering and recommends simple actions to improve the customer service experience. Read more

KANA KCS Verified Solutions - How KANA Supports and Extends Knowledge-Centered Support

KCS provides levels of business agility, cost savings and knowledge quality that are essential to dealing with the exploding inquiry volumes, skyrocketing customer expectations and complex technologies that challenge support organizations every day. KANA is a KCS-certified vendor with knowledge management solutions that meet the extensive functionality required to support a KCS-focused support organization. Read more

Six Best Practices in Agent Knowledge Management

How do you make sure your customers are having good service experiences with your brand? You measure the experience and adapt accordingly. Read more

The Search is On

This highly informative white paper delves into the subject of optimizing search engines and knowledge bases specifically for use by customer service agents and customers themselves, via web self-service portals. It explores specific strategies to help your agents and customers find the answers they want faster and easier than ever before. Read more

How Technology Manufacturers Can Cut the Cost of High Quality Service

The highly competitive world of technology manufacturing requires manufacturers to find solutions that will help them reduce their operating expenses. Customer service represents a significant cost center as the complexity of products and the rapid pace of product change drive up service and field dispatch costs. Read more

Best Practices to Accelerate the Quality, Consistency and Speed of Email Service

Customer service delivered via email can lower your cost per contact with customers by 75-80% compared with phone support. That's the reason you can't afford not to use it. Read more

Increase Customer Self-Service Success with KANA Web Collaboration

Customers appreciate the speed and convenience of self-service on the websites of their favorite brands. If they run into difficulty, however, they're inclined to just give up on your online services—or on you. Read more

KANA Secure Messaging Drives Compliance with Privacy Regulations

Email is notoriously vulnerable to attack. And securing email content is especially important in today's world — where customers may send confidential information such as credit card and social security numbers in free form text. Read more

PCI Data Security Compliance in KANA Applications

How KANA Applications Help Companies Comply with PCI Data Security Standards. The PCI DSS standard offers companies an effective path to securely process, store, and transmit sensitive data. Read more

Watson Raised the Bar, So Can You: Set the Standard for Smart Self-Service with Context-Driven Search

Using the web as a channel for customer self-service is a winning scenario for companies looking to reduce service costs while at the same time create a satisfying customer service experience. Unfortunately, too often customers find it difficult and cumbersome to find the answers they seek. The secret is context-driven search. Read more

Knowledge-Infused Processes: The Solution to Self-Service Woes

Customers trying to resolve their issues using online self-services are looking to achieve one thing: resolve their issues! Promptly. The experience, however, is often a one-dimensional search that keeps on going. Read more

Designing the Great Self-Service Experience

Customers increasingly want to take care of business by themselves—right on your website. Studies show they don't always want to interact with you directly. Read more

Overcoming the Barriers to Channel Shift

Government organizations worldwide are transitioning to online self-service as a way to deliver public services cost-efficiently through the channels citizens use in their everyday lives—smartphones, PCs, tablets, etc. Find out what's needed for a successful transition to new media. Read more

Knowledge-Enabled Software

As human service providers face the prospect of replacing their aging and increasingly fragile information systems, numerous technology approaches compete for the mindshare of commissioners and CIOs. This paper explores lessons learned in human services technology solutions over the past thirty years and proposes criteria for future success. Read more

311

Some cities have hundreds of phone numbers for accessing city services—some have thousands. For citizens in need of service it's a maze and the easy way out is to dial 911. Read more

The Case for the Virtual Front Office

Faced with the challenge of replacing multiple aging information systems, each of which holds just a partial view of a family's situation, human service agencies are seeking ways to deliver better constituent service while renewing information systems in a low-risk, evenly paced manner. This paper explores the concept of the virtual front office, a powerful strategy for modernizing the delivery of human services while streamlining the way agencies engage with their clients. Read more

Legacy Systems Replacement

As CIOs puzzle over how to replace their legacy systems in an orderly manner, the problem of migrating their interfaces looms large. Faced with hundreds of interfaces that share no common data interchange standards, project planners are grappling with a tangle of dependencies. Read more

Enterprise Case Management

This paper examines the role of enterprise case management in helping government deliver on its mission of effective service delivery. It discusses the challenges government faces in coordinating case management across multiple departments and disciplines to deliver truly first-class constituent service, and outlines the key requirements of an enterprise case management solution. Read more

Lagan Service-Oriented Architecture (SOA) Overview

While definitions of SOA vary greatly, one thing is clear, solutions that embrace SOA are better able to deliver the scalability, interoperability and flexibility today's government agencies require. Lagan believes there are a number of key principles that make the SOA design pattern mandatory for the effective implementation of an Enterprise Case Management system. Read more

The Case for a Multichannel Analytics System

If you're simply monitoring keywords in social media to put out fires, you're missing out on what all the chatter really has to offer—a wealth of information about the customer experience, your products and your brand. Keywords don't reveal customer sentiment, but social media analytics can. Read more

Volume vs. Meaning: Effective Customer Listening Requires More Than Keywords

Is it your job to listen to and analyze social media messages and direct customer feedback about your product, brand, or service? Are you leading corporate initiatives that leverage consumer-generated content to uncover meaningful insights about your business? Read more

Customer Listening and Machine Learning

Most companies make great efforts to listen to their customers. They may sponsor a survey, assemble a focus group, or even hire a market research firm. Such efforts emphasize getting specific answers to specific questions, i.e., structured data. Read more

Why Not Do It By Hand? Manual Processing Vs Automated Listening

Increasing the effectiveness of captive and independent agents is crucial to promoting and sustaining growth in the insurance industry. To increase agent loyalty, enhance their readiness to sell and improve the quality of the customer experience, insurance companies need to offer highly efficient ways to access and leverage knowledge; automate transactional processes; and deliver powerful multi-channel communications that provide customers with interaction availability and choice. Read more

Automated Listening vs. Keyword-based Monitoring

The monitoring of user-generated content has become increasingly important as companies seek to mine large volumes of text-based brand conversations across today's complex web of customer interaction channels. These include both direct feedback (web sites, surveys, emails, discussion boards) and indirect sources in social media (forums, review sites, blogs, Twitter, social networks, etc.). Read more

Best Practices for Integrated Listening

Listening to customers does not mean the same thing today as it did five years ago. Today consumers have found strength in numbers. In essence, the community is becoming the consumer. Socialization has dramatically reduced the barriers to group communication and organization. This is a huge risk for companies who can now watch missteps spread through an entire universe of critics, fans and self-appointed journalists, many of whom are not even customers. Read more

Improve Your Customers' Experience By Listening to Unstructured Feedback

Your customers are online sharing their opinions about your products and services with you—and the rest of the world. You better be listening! Read more

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